Why did
BendPak start manufacturing offshore?
In today’s global marketplace, BendPak is forced to continually
search for best possible manufacturing options and locations. Options
and locations that give our customers the best value. If BendPak is
to survive, we must acknowledge and respect global pricing for similar
products.
Consumers will pay more for
name brands, high quality, elevated service, and proven designs, but few
are willing to do so if priced 40% - 60% higher. Our approach to overseas
manufacturing is based on the needs and demands of our customers. We’re
giving them what they want. We focus on doing everything we can to deliver
a product that exceeds every quality expectation at a price they demand.
Why is my new lift
now labeled with Made in China?
Ever since 9-11, the U.S. Federal Trade Commission and Department of Homeland
Security continues to impose stricter country of origin marking laws.
According to current country of origin laws, a product claimed to be Made
in USA must use raw materials and assembly parts that are "all or
virtually all" produced in the U.S. "All or virtually all"
means the product should contain no — or negligible — foreign
content.
In our industry, steel and
other assembly components may represent 60% of the product value. In today's
global environment it is impossible for BendPak to entirely source domestic
raw materials and parts.
Are BendPak consumers
getting less quality?
BendPak’s considerable investment in offshore manufacturing facilities
was a means to provide our customers with a better-made product for equal
or better value - not to make our products cheaper.
Can I trust that BendPak
overseas factories are safe?
Some believe that manufacturing quality is not reliable overseas, or the
quality will suffer but that is simply not the case. By outsourcing raw
materials and certain fabrication overseas, we are able to produce a product
that is identical and many times better than what could be produced for
the same amount in the U.S.
We must remain competitive
in this market. We simply could not devote the resources required to make
the best product possible if our choice was to remain 100% U.S. based.
A lift sold today, comparing inflation and accounting for the rise in
fuel and raw materials is being sold for 200% less than the same product
sold in 1985.
Other U.S. manufacturers hoping
to retain their “Made in USA” heritage quickly find they must
reduce manufacturing costs to stay in business. They’re forced to
reduce the amount of raw materials used in production; they’re forced
to look at alternative methods of design, and they’re forced to
cut corners in the manufacturing process; all at the expense of the consumer.
At BendPak, we ensure that
our offshore manufacturing is no different in approach, standards, quality,
inspection, and packaging than our domestic manufacturing. BendPak factory
engineers visit our overseas factories year-round verifying that our quality
conformity and high standards are being met. BendPak engineers at our
factory headquarters in Santa Paula, CA retain all responsibility for
product designs and for performing strength and structural reviews to
ensure structural integrity of our entire line of products.
As a longstanding member of
the Automotive Institute we are required to be audited by ETL (Intertek
Testing Laboratories) an independent, third-party global organization
to determine that all of our production facilities continually and systematically
produce products that comply with specific standards. Our overseas factories
undergo periodic evaluation and are required to maintain all quality and
standards requirements of a documented quality program. The program is
audited quarterly, regardless of the facility location, to ensure continued
compliance with all applicable standards.
What about all the product
recalls coming out of China?
The news of bad products coming from China is causing an overreaction
from people lacking a basic knowledge of mathematics
The toy making industry, scrutinized
by the Consumer Product Safety Commission for increased recalls, imported
$7.5 billion worth of toys from China last year. That accounts for roughly
90 percent of the toys imported into the U.S. Compare that to just $5.2
billion five years ago (a 45% increase) and you quickly understand why
the increased number of recalls and why China is the target.
The infant car seat and baby-stroller
industry, also scrutinized heavily by the Consumer Product Safety Commission,
imported $4.3 billion worth of products from China last year, roughly
83 percent of the infant car seats and baby-strollers being imported into
the U.S.
While that obviously shouldn't
detract from the very real safety issues concerning products, it is important
for providing some perspective: it's not always China's fault. Millions
of China products are safe, and make our lives easier and cheaper to an
incredible degree. It's important to tackle the problems of product-safety
regulation in China, but it's equally important that we don't throw the
proverbial baby out with the bathwater. A great percentage of the recalls
were actually the fault of U.S. engineers who designed the products -
products that would have been a hazard even had they been manufactured
in the U.S.
Many reported "defects"
from China are not isolated Chinese faults. The companies who placed the
orders for these products had to deliberately ignore or intentionally
request these inferior designs or materials used and received. They did
not perform thorough inspection of their China supplier’s capacity
or perhaps they simply said "skip the QC, and deliver the product
in time to meet my marketing deadline" or they simply didn't care
enough to pay attention to details. At BendPak, we make the decisions
as to what, when, and how we receive our finished products, and that they
are exactly what we ordered.
Blame irresponsible U.S. manufacturers,
not the China supply chain for increased recalls being reported. At BendPak,
our offshore factories deliver EXACTLY the quality WE approve. We get
what WE want.
Why did BendPak “sell-out”
and build offshore factories?
BendPak has not “sold-out” - we are a global manufacturer
and a global supplier competing for the worlds business.
BendPak is not the only company
with overseas factories. Every other domestic and European lift supplier
in the United States has moved offshore in some degree.
It must be a good approach
as other world-class leaders outside our industry are doing the same.
Chrysler, Mercedes, Toyota and General Motors share chassis and other
component factories in Asia.
Isn’t BendPak
doing this just to make a lot more money?
No, BendPak operates foreign factories because we are forced to. BendPak
must explore offshore manufacturing as a means to compete, just as the
rest of the world has done. American consumers have grown dependant on
foreign-made products – dependence as a result of our over-priced
domestic labor pool. Perhaps decades ago when countries and international
economies could remain independent of each other, overpriced labor bubbles
could exist - but in today’s global environment, borders are down
and communication is easier. Dollars, rupees, yen and pounds are exchanged
easier than a drive-thru ATM.
Can BendPak trust the
quality of foreign-made steel?
In recent years there has been a significant turnaround in the global
steel industry, especially relating to China. Steel now supplied from
Asian steel mills will in many ways exceed domestic quality when comparing
similar grades.
At BendPak we have over 40-years
of learning about applied force, bending moment, concentrated load, deformation,
ductility, strain and stress, and so on. We know steel very well and are
experts at structural design. At our headquarters in Santa Paula CA, we
constantly perform Normal, Superficial and Micro-hardness testing as well
as Brinell testing. Additional metallurgy testing is performed outside
utilizing the services of Metals Technology, an A2LA certified laboratory
specializing in aerospace metallurgy and material analysis. Our fully
equipped metallurgy laboratory and trained technicians enables us to determine
carbon content of steels and perform complete inspection of microstructures,
accurate analysis of case depths and surface hardness to assure conformance
to our strict requirements and specifications.
The events that have lead up
to the re-industrialization of the steel industry are a simple fact in
economics. A large percentage of U.S. based steel companies are currently
in Chapter 11 status – not just small mini-mills, but the nations
largest. Without funds to modernize old equipment, many U.S. steel mills
have lagged in technology and have fallen behind. With other burdens such
as high labor costs and legacy costs, most of these companies cannot compete
in the growing international market. The wages of U.S. steelworkers are
high as most of the workers are unionized; add the discouraging fact that
benefits for retirees and their dependents are more than these companies
can afford. Roughly one hundred fifty thousand steelworkers have to take
care of seven hundred fifty thousand people. The math simply does not
work, especially in a global environment.
China is now the number one
steel producing country in the world with an output of 500-million tons
in 2007 versus 128-million tons in 2000. U.S. production for 2007 was
estimated at 95-million tons. In just the last seven years, China has
increased steel production almost 300%. It would be literally impossible
to increase output that significantly without modernizing plant capabilities,
systems, technology and testing, not to mention by producing an inferior
product
All steel companies on earth
except those in China complain about the difficulties in raising capital.
Chinese steel companies have raised billions of capital from the Chinese
stock market explosion, a dramatic increase in sales and government backed
subsidies. In the last seven years Chinese steel companies have modernized
plants, purchased new equipment and have made several overseas acquisitions.
Chinese steel companies are taking over foreign steel companies at an
accelerated pace - companies which were lacking the proper financing to
upgrade technology.
Closing
At BendPak we understand and respect consumers trying to remain patriotic
to the American labor force, but we caution you to not make the assumption
that American Made means Better Made.
•
Click here for photos that were taken at one of our factories after-hours
last month during a weekend visit.
• If any of you on this
board were blindfolded and dropped in the middle of OUR factories –
after removing the blindfold, the first thing you would hear after the
sound of your jaw hitting the floor would be the sound of automation.
Our factories are truly remarkable in every way. No sweatshops, no dirt
floors and surely no lack of technology. Our factory processes are literally
what ISO uses as a benchmark.
• No we don’t use
“contract” factories. We maintain control by having majority
ownership. Walk around any of our 300,000+ sq. ft. factories and you’d
see nothing but BendPak parts and BendPak processes.
• Our lifts are the most
copied lifts on the planet. Amusing is the fact that not only do they
copy our designs; they use our photos, copy our manuals, and copy our
decals. We have lawyers working year long on intellectual property matters
and have been successful in shutting some factories and distributors down
both in the US and abroad - but the proliferation continues. Any lift
that looks like BendPak on Global Source or AliBaba does not come from
our factories. We do not private brand our lifts for others. We did not
simply go overseas and find a factory that could supply us with lifts.
We designed and built the lifts here then went overseas and built the
factories. Any non-BendPak lift that Harbor Freight sells does not come
from our factories and I would strongly caution buyers to investigate
further. Caveat Emptor.
• I would probably bore
you with discussion that echo’s through our offices about applied
force, axial force, bending moment, body force, center of gravity, centroid,
concentrated force, concentrated load, deflection, deformation, distributed
load, ductility, elastic limit, moment, moment of inertia, normal strain
and stress, plastic, potential energy, shear stress and sheer strain,
shear modulus, strength, stress resultant, yield stress, yield strain
and so, and so on.
Some Asian brands look OK but
judging a lift solely on cosmetic appearance can be perilous. Mechanical
properties of steel vary considerably and although a lift component may
“look like steel”, what kind of steel is it? GB/T 699 15Mn
steel - 59,000 lbs. tensile / GB/T 700 Q235A steel - 54,000 lbs. tensile
/ IS 10748 Grade 1 steel - 24,650 lbs. tensile / A512 Grade 1018 steel
- 68,005 lbs. tensile / A311 Grade 1035 steel - 85,550 lbs. tensile. Standards
for steel vary country to country and choosing the wrong one for the application
is risky. Are these other manufacturers simply copying lifts and choosing
available “steel” that best suits their supply needs or choosing
the correct steel for the load path application?
Although it may seems like
we could simply “copy” designs it is not that easy. All of
our lift designs are computer modeled then we perform design analysis
and simulation of applied forces, axial force, bending moment, etc. using
engineering calcs and FEA like Solid Works Cosmos and others.
We can tell you exactly what
stress or strain each part sees when loaded to 100%, 150% and 300% proof
loads. After we feel comfortable that the design is sound, we perform
actual destructive (physical) testing.
Respectfully,
Jeff Kritzer
SR. VP.
BendPak Inc.